The top ingredient in most “natural” personal care products destroys rainforests, eradicates endangered species, and violates human rights.

The palm oil industry and large brands created a false concept — “sustainable” palm oil — that does nothing to reduce the destruction.

At the same time, most products left out any meaningful amount of the same moisturizing ingredients that were broadly touted on labels.

Most bath products use only trace amounts of key ingredients like Shea Butter, Olive Oil, and Hemp Oil—even when that ingredient is called out on the package. Our signature ingredients are always front and center, so you can be sure you’re getting what you came for.